Nibbler SEO audit for www.easternwestern.co.uk
Summary
Overall8.9
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 01:07 on 2 May 2024 (BST).
Top priorities for website improvement
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.easternwestern.co.uk/ Not detected www.easternwestern.co.uk/valuations/ Not detected www.easternwestern.co.uk/servicing/ Not detected www.easternwestern.co.uk/contact-us/ Not detected www.easternwestern.co.uk/new-cars/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings7.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://easternwestern.co.uk to http://www.easternwestern.co.uk. This is ideal.
Page titles8.0
100% of pages have defined titles
40% of page titles are weak
- All pages were found to specify page titles, but 2.0% pages have relatively weak titles which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
Images8.5
3% of images have a clearly defined size
No images are being resized by the browser
- Most images (97.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 6 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL d2638j3z8ek976.cloudfront.net/.../preload.webp unknown www.easternwestern.co.uk/ unknown www.easternwestern.co.uk/valuations/ unknown www.easternwestern.co.uk/servicing/ unknown www.easternwestern.co.uk/contact-us/ unknown www.easternwestern.co.uk/new-cars/ unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Internal links9.3
- 10 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 18 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.3
Rendering Chart...
- This website has an average of 1,203 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.easternwestern.co.uk/ | 12475 | 1676 |
| www.easternwestern.co.uk/valuations/ | 6546 | 958 |
| www.easternwestern.co.uk/servicing/ | 2463 | 319 |
| www.easternwestern.co.uk/contact-us/ | 18100 | 2550 |
| www.easternwestern.co.uk/new-cars/ | 3518 | 512 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Meta tags10.0
This is how this website will look in Google search listings:
New & Used Cars For Sale in Scotland | Eastern Western
www.easternwestern.co.uk/
Discover Scotland's largest selection of new and used cars for sale. Eastern Western have dealerships in Glasgow, Edinburgh, Dundee, and more. Visit us now.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.easternwestern.co.uk/ | viewport | width=device-width, initial-scale=1.0, user-scalable=yes |
| www.easternwestern.co.uk/ | robots | |
| www.easternwestern.co.uk/ | description | Discover Scotland's largest selection of new and used cars for sale. Eastern Western have dealerships in Glasgow, Edinburgh, Dundee, and more. Visit us now. |
| www.easternwestern.co.uk/ | google-site-verification | UuywbZR8dzHtj4ilT6yrXr1trb5atZPuxkBk_-LBhS4 |
| www.easternwestern.co.uk/ | facebook-domain-verification | |
| www.easternwestern.co.uk/ | msvalidate.01 | |
| www.easternwestern.co.uk/ | twitter:card | summary |
| www.easternwestern.co.uk/ | twitter:site | @ewmotorgroup |
| www.easternwestern.co.uk/ | twitter:title | |
| www.easternwestern.co.uk/ | twitter:description | |
| www.easternwestern.co.uk/ | twitter:image | |
| www.easternwestern.co.uk/ | messages | {"widgets\/modules\/used-search":{"other":"other","others":"others"},"widgets\/modules\/locations-search":{"All":"All","Please provide a valid postcode":"Please provide a valid postcode","current location":"current location","Please enter Postcode":"Please enter Postcode"},"widgets\/car-cloud":{"Save":"Save","Saved":"Saved"}} |
| www.easternwestern.co.uk/ | format-detection | telephone=no |
| www.easternwestern.co.uk/valuations/ | viewport | width=device-width, initial-scale=1.0, user-scalable=yes |
| www.easternwestern.co.uk/valuations/ | robots | |
| www.easternwestern.co.uk/valuations/ | description | Our straightforward and easy-to-use online tool uses your vehicle registration number to calculate its value, so instantly value your vehicle today with Eastern Western Eastern Western. Get an accurate and fair estimate of your vehicle's value and get in touch to learn more about selling your car to us. |
| www.easternwestern.co.uk/valuations/ | google-site-verification | UuywbZR8dzHtj4ilT6yrXr1trb5atZPuxkBk_-LBhS4 |
| www.easternwestern.co.uk/valuations/ | facebook-domain-verification | |
| www.easternwestern.co.uk/valuations/ | msvalidate.01 | |
| www.easternwestern.co.uk/valuations/ | twitter:card | summary |
| www.easternwestern.co.uk/valuations/ | twitter:site | @ewmotorgroup |
| www.easternwestern.co.uk/valuations/ | twitter:title | |
| www.easternwestern.co.uk/valuations/ | twitter:description | |
| www.easternwestern.co.uk/valuations/ | twitter:image | |
| www.easternwestern.co.uk/valuations/ | messages | {"widgets\/modules\/form-v2":{"Redirecting":"Redirecting","Submitting":"Submitting"},"widgets\/car-cloud":{"Save":"Save","Saved":"Saved"}} |
| www.easternwestern.co.uk/valuations/ | format-detection | telephone=no |
| www.easternwestern.co.uk/servicing/ | viewport | width=device-width, initial-scale=1.0, user-scalable=yes |
| www.easternwestern.co.uk/servicing/ | robots | |
| www.easternwestern.co.uk/servicing/ | description | Discover the servicing, maintenance and repair options available from Eastern Western Eastern Western in Eastern BMW, Grassicks BMW, Car Deal Warehouse Newbridge, Car Deal Warehouse Edinburgh East, Car Deal Warehouse Glasgow, Car Deal Warehouse Stirling, Car Deal Warehouse Dundee, Detailogy Edinburgh, Detailogy Glasgow, Eastern M Power Edinburgh Dealership, Eastern Western Leasing, Edinburgh Harley-Davidson Dealership, Edinburgh Kawasaki Dealership, GoGeta Rental Edinburgh Dealership, JCW World Edinburgh Dealership, Mercedes AMG Performance Centre Edinburgh, Type-R World Edinburgh Dealership, Hybrid World, Motability Offers Scotland, Western Maxus Bellshill, Western Maxus Broxburn, Western Maxus Dundee, Head Office, Western Volkswagen Van Centre Edinburgh, Accident Repair Centre, GTI World, Western Honda Edinburgh, Western Honda Dunfermline, Western Honda Stirling, Hybrid World, Lexus Dundee, Lexus Edinburgh, Lexus Glasgow, Western Mazda, Barnetts Mazda, Mercedes-Benz of Edinburgh West, Mercedes-Benz of Coldstream, Mercedes-Benz of Edinburgh East at Fort Kinnaird, Mercedes-Benz of Dunfermline, Eastern MINI, Grassicks MINI, Eastern Western Motabilty, Western Nissan Edinburgh, Western Fife, Western Stirling, Western Straiton, Barnetts Nissan Dundee, Smart of Edinburgh, Western Toyota Newbridge, Western Toyota Cameron Toll, Western Toyota Dunfermline, Western Toyota Stirling, Barnetts Toyota Dundee, Barnetts Toyota Perth, Western Volkswagen Newbridge, Western Volkswagen Fort Kinnaird, Barnetts Volkswagen Dundee, Barnetts Volkswagen St Andrews, Western Commercial Edinburgh, Western Commercial Glasgow, Western Commercial Bellshill, Western Commercial Dundee. Browse our website to explore our full range of offers and book your next service at your earliest convenience through our easy-to-use tool. |
| www.easternwestern.co.uk/servicing/ | google-site-verification | UuywbZR8dzHtj4ilT6yrXr1trb5atZPuxkBk_-LBhS4 |
| www.easternwestern.co.uk/servicing/ | facebook-domain-verification | |
| www.easternwestern.co.uk/servicing/ | msvalidate.01 | |
| www.easternwestern.co.uk/servicing/ | twitter:card | summary |
| www.easternwestern.co.uk/servicing/ | twitter:site | @ewmotorgroup |
| www.easternwestern.co.uk/servicing/ | twitter:title | |
| www.easternwestern.co.uk/servicing/ | twitter:description | |
| www.easternwestern.co.uk/servicing/ | twitter:image | |
| www.easternwestern.co.uk/servicing/ | messages | {"widgets\/car-cloud":{"Save":"Save","Saved":"Saved"}} |
| www.easternwestern.co.uk/servicing/ | format-detection | telephone=no |
| www.easternwestern.co.uk/contact-us/ | viewport | width=device-width, initial-scale=1.0, user-scalable=yes |
| www.easternwestern.co.uk/contact-us/ | robots | |
| www.easternwestern.co.uk/contact-us/ | description | Visit our website for the location, contact details and opening hours for Eastern Western in Scotland. Find out more about how you can get in touch with us. |
| www.easternwestern.co.uk/contact-us/ | google-site-verification | UuywbZR8dzHtj4ilT6yrXr1trb5atZPuxkBk_-LBhS4 |
| www.easternwestern.co.uk/contact-us/ | facebook-domain-verification | |
| www.easternwestern.co.uk/contact-us/ | msvalidate.01 | |
| www.easternwestern.co.uk/contact-us/ | twitter:card | summary |
| www.easternwestern.co.uk/contact-us/ | twitter:site | @ewmotorgroup |
| www.easternwestern.co.uk/contact-us/ | twitter:title | |
| www.easternwestern.co.uk/contact-us/ | twitter:description | |
| www.easternwestern.co.uk/contact-us/ | twitter:image | |
| www.easternwestern.co.uk/contact-us/ | messages | {"widgets\/modules\/locations-search":{"All":"All","Please provide a valid postcode":"Please provide a valid postcode","current location":"current location","Please enter Postcode":"Please enter Postcode"},"widgets\/modules\/distance":{"current location":"current location"},"widgets\/car-cloud":{"Save":"Save","Saved":"Saved"}} |
| www.easternwestern.co.uk/contact-us/ | format-detection | telephone=no |
| www.easternwestern.co.uk/new-cars/ | viewport | width=device-width, initial-scale=1.0, user-scalable=yes |
| www.easternwestern.co.uk/new-cars/ | robots | |
| www.easternwestern.co.uk/new-cars/ | description | View the wide range of new Eastern Western vehicles available from Eastern Western Eastern Western in Eastern BMW, Grassicks BMW, Car Deal Warehouse Newbridge, Car Deal Warehouse Edinburgh East, Car Deal Warehouse Glasgow, Car Deal Warehouse Stirling, Car Deal Warehouse Dundee, Detailogy Edinburgh, Detailogy Glasgow, Eastern M Power Edinburgh Dealership, Eastern Western Leasing, Edinburgh Harley-Davidson Dealership, Edinburgh Kawasaki Dealership, GoGeta Rental Edinburgh Dealership, JCW World Edinburgh Dealership, Mercedes AMG Performance Centre Edinburgh, Type-R World Edinburgh Dealership, Hybrid World, Motability Offers Scotland, Western Maxus Bellshill, Western Maxus Broxburn, Western Maxus Dundee, Head Office, Western Volkswagen Van Centre Edinburgh, Accident Repair Centre, GTI World, Western Honda Edinburgh, Western Honda Dunfermline, Western Honda Stirling, Hybrid World, Lexus Dundee, Lexus Edinburgh, Lexus Glasgow, Western Mazda, Barnetts Mazda, Mercedes-Benz of Edinburgh West, Mercedes-Benz of Coldstream, Mercedes-Benz of Edinburgh East at Fort Kinnaird, Mercedes-Benz of Dunfermline, Eastern MINI, Grassicks MINI, Eastern Western Motabilty, Western Nissan Edinburgh, Western Fife, Western Stirling, Western Straiton, Barnetts Nissan Dundee, Smart of Edinburgh, Western Toyota Newbridge, Western Toyota Cameron Toll, Western Toyota Dunfermline, Western Toyota Stirling, Barnetts Toyota Dundee, Barnetts Toyota Perth, Western Volkswagen Newbridge, Western Volkswagen Fort Kinnaird, Barnetts Volkswagen Dundee, Barnetts Volkswagen St Andrews, Western Commercial Edinburgh, Western Commercial Glasgow, Western Commercial Bellshill, Western Commercial Dundee. Explore the full range of new models currently available on our easy-to-use website and book a test drive using our convenient online tool. Get in touch today to learn more. |
| www.easternwestern.co.uk/new-cars/ | google-site-verification | UuywbZR8dzHtj4ilT6yrXr1trb5atZPuxkBk_-LBhS4 |
| www.easternwestern.co.uk/new-cars/ | facebook-domain-verification | |
| www.easternwestern.co.uk/new-cars/ | msvalidate.01 | |
| www.easternwestern.co.uk/new-cars/ | twitter:card | summary |
| www.easternwestern.co.uk/new-cars/ | twitter:site | @ewmotorgroup |
| www.easternwestern.co.uk/new-cars/ | twitter:title | |
| www.easternwestern.co.uk/new-cars/ | twitter:description | |
| www.easternwestern.co.uk/new-cars/ | twitter:image | |
| www.easternwestern.co.uk/new-cars/ | messages | {"widgets\/car-cloud":{"Save":"Save","Saved":"Saved"}} |
| www.easternwestern.co.uk/new-cars/ | format-detection | telephone=no |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.easternwestern.co.uk/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.easternwestern.co.uk/valuations/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.easternwestern.co.uk/servicing/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.easternwestern.co.uk/contact-us/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.easternwestern.co.uk/new-cars/ | X-UA-Compatible | IE=edge,chrome=1 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 30, 2024
- It looks like this website was last updated on Tuesday, 30 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 30/04/2024 | www.easternwestern.co.uk/css/adverts-player.min.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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